Promotional printing is a massive umbrella (literally sometimes) of anything that you can think of that you might want the brand to use as part of your business activities or to give away to clients to help raise your business profile. When selecting a product to boost your brand, there are some key criteria to consider:
Target Audience:
Who are they? What will they find useful? What is appropriate? What will get their attention?
How Many Do You Need?:
Some products are great, low cost but high value items like pens, which you can give away freely and easily. However, some of the bespoke or premium products can cost considerably more and therefore you would want to target who gets what.